Redefine success on your own terms.
Supporting accomplished women to redesign their careers, creating paths that align with their evolving ambitions, values, and life.
Hi, I’m Ivana
I empower high-achieving women to redesign their careers so they can create work that aligns with their evolving ambition, priorities, and life.
I help them pivot across industries — from the corporate world into entrepreneurship or dynamic portfolio careers — by uncovering their strengths, values, and vision. Together, we take inventory of their experience, skills, passions, and gifts to build a career that feels authentic and fulfilling.
My approach combines advisory, strategy, and coaching, tailored to what each client needs in the moment. To my clients, I am both a sounding board and a thought partner.
Whom I Help
You’re an accomplished professional in your mid-30s to mid-40s, and you recognize yourself in at least a few of these:
High-achieving, ambitious, self-starter
10–15 years in demanding industries (finance, consulting, law, tech)
Have moved countries for career or personal reasons
Your career is central to your identity
Experiencing a life shift — marriage, family, or a major transition
Your priorities, values, and needs are evolving
Feeling torn between career and personal life
Carrying guilt for not being able to give 100% to both
What We Work On
Each session is unique, but common themes include:
Fears: Change, failure, success, judgment, not being “enough”
Doubts & Beliefs: Imposter syndrome, self-doubt, and limiting beliefs about success and money
Self-Awareness: Clarifying evolving needs, values, and priorities
Mindset: Building a growth mindset for success
Reframing: Healing from past experiences and toxic environments
Confidence: Recognizing achievements and rebuilding self-belief
Vision: Defining who you want to be and what you want to create next
Career Story: Crafting a unique professional narrative beyond a résumé
Exploring Options: Navigating career transitions—employment, entrepreneurship, or portfolio paths
Designing the Future: Creating a clear career strategy and action plan
My Journey: From Transitions to Clarity
The only constant in my life has been change — across countries, careers, and perspectives.
Born in Serbia, I moved to the UK at 17, completing a bachelor’s degree in maths and chemistry at St Andrews before shifting to take a master’s in Finance at Imperial College London. Like many in 2011, I joined an investment bank —choosing one with an impact: agricultural finance.
At 25, driven by a lifelong dream, I left my job, bought a one-way ticket to São Paulo, and immersed myself in Brazil. Despite a rocky start, I stayed for 3.5 years, first in investment banking, and subsequently launching Sul Americano Naturals, an organic superfoods business. Bootstrapping for three years, I learned every lesson entrepreneurship had to offer — including when to let go. Realizing the business wasn’t scalable, I made the tough decision to close it.
An unplanned transition led me to venture capital. I joined an agri-food VC in Paris, then moved to Munich for a healthtech fund. While the work was exciting, a toxic environment forced me out — a blessing in disguise. What followed was a period of deep self-reflection, therapy, and coaching, where I finally asked: What do I truly want?
Having always been interested in human behavior and psychology, during this time of introspection, I also became fascinated with coaching and pursued education in it. I realized that combining my experience in business, my understanding of people, and my knowledge of coaching allows me to support others in navigating their challenges and uncertainties on their own journeys of growth.
Just as I stepped away from VC, a perfect venture partner role appeared — coinciding with my first pregnancy. Later, expecting my second child, I stopped asking “Where do I fit?” and started designing my career around my life. I realized I thrive on variety, flexibility, and autonomy — things a traditional job could hardly provide. That clarity led to my portfolio career—one that aligns with my strengths, allows me to be the mother I want to be, and creates multiple income streams. It’s not the conventional path, but for the first time, it truly feels right.
Today, as a coach and thought partner, I guide others who are navigating transitions and offer them the tools, perspective, and support to create their own fulfilling career paths.
Interested in working together?
Please get in touch using the form below and tell me more about you. In a free discovery session that follows we will get to know each other and see if there is a mutual fit.
